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Chamber unveils new logo colors/identity

Green Bay, Wis. (Oct. 8, 2008) –  The Green Bay Area Chamber of Commerce is pleased to unveil its new logo, which has been updated with refreshing blue and vibrant green colors.

Our research revealed that while the Chamber’s logo design represents our mission well – denoting movement forward and growth – the colors presented an enhancement opportunity. The logo’s new colors represent, first and foremost, the “Green” in our community’s name, notes Paul Jadin, president of the Green Bay Area Chamber of Commerce. They also reflect the abundance of natural resources in the Greater Green Bay area and the energy, vibrancy, renewal and enthusiasm for which the Green Bay Area Chamber of Commerce wishes to be known within the business community and community at large.

“The timing is ideal for such an evolution, with the recent introduction of the Greater Green Bay Branding Initiative and its findings as well as the Chamber’s move to our new location at the corner of Dousman and Broadway next month,” said Jadin.

 The logo change is effective immediately and is being incorporated into the Chamber’s marketing materials (including newsletters, collateral, signage and Web site) at opportune times in the coming year.
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Established in 1882, the mission of the Green Bay Area Chamber of Commerce is to promote economic and community development. Chamber programs include Advance, Partners in Education, Leadership Green Bay, Brown County Teen Leadership, Current--the Young Professionals Network, Good Government Council, the International Business Development Consortium and the Small Business Council.
For more information about the Green Bay Area Chamber of Commerce and its programs, call 437-8704 or visit www.titletown.org.
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